The Consumer View of Technology: Uncovering the true meaning of BYAG

By:

Based on OpenMedia's experience of producing a consumer appliance (myPVR) this will be an interactive session, the purpose of which is to help the audience to understand the consumer market. The world of enterprise application development, with known requirements and deliverables, is a world away from the consumer market.

How do we judge the expectations and requirements of our customers without the market research budgets of large corporates. You can then move beyond a niche solution into a killer product.

Contrasting the consumer's and developer's perspectives of your product, and understanding how BYAG can affect your decisions.

Stream: Embedded

Paper: Consumer View of Technology, The

As developer of the MythTV based consumer appliance myPVR, Steven has leveraged his over 10 years experience with Linux, and 15 years experience of FOSS. OpenMedia was one of the first companies in the world to offer a truly consumer ready appliance based on MythTV.

His passion for FOSS comes from both his development and operational experience. As well as co-running OpenMedia he manages the IBM NZ Linux operational team, and looks after a number of large enterprise customers in the Asia Pacific market. This helps provide an interesting bridge between the contrasting worlds of the consumer versus large scale business.

A relative newcomer to ICT; Cherie has become involved in the FOSS community and is able to translate between techie and plain-speak. For the last couple of years Cherie has been co-running OpenMedia which leverage's Open Source to deliver solutions.